Are you so fed up? That you spend hours on a piece of articles and then get it labeled on Facebook three times. Including your aunt – who is licking everything. A good blog writing should not be that difficult? Why does it cost you no real trouble in real life to tell a story and for the empty screen your writers block mercilessly? Nice and romantic on your typewriter – source: Drew Coffman / Flickr Writing is fortunately not an exclusive talent with which only the Grunbergs or Dijkshoorns are blessed. No, you can do it too. Really. It is just a profession. They are just tricks. It is exercise. That especially. That also means that after reading this article you do not suddenly write beautiful stories. You have to be serious about getting started. Just start. Put those first words on paper. Get your blog at the top of Google But this article is not just about writing in itself . I also go deeper into the why of a blog. What do you want to achieve with it? How do you ensure that it is really well read? That it is found through Google? That you get your commercial goals with it. 4 elements of a good blog (purpose, structure, style, technique) Chances are you already know some tips in this article, by the way. From your previous writing course, another blog, your clever copywriter. That is not bad at all. You can simply scan through this. Bookmark this article. And pick it up again when you tap. The best tips to write a super blog in 2018 & 2019 have been divided into four chapters: Goal (for whom do you write, what do you want to achieve, what is your theme?) Structure (how do you work? How do you share your blog?) Style (what makes a good story – how do you create tension?) Technology (ensure that you are found in Google) A bit about the title: make it fun & challenging for yourself! Before we start: I was thinking about calling this piece ‘writing a good blog in 17 steps’. That is essentially what it is about. And that’s how I got the right keyword for Google (more about that in the chapter ‘technology – making sure you’re found’). Bored leopard. Source: Tambako / Flickr But it is also … boring. What if we agree that you are not only aiming for a good blog, but also for a fantastic blog? To a story that your readers enjoy, what they can do something with, what they want to share in large numbers – and not just your auntie. This makes your writing worthwhile. You get energy from it. Make the leopard above laugh at last. Ok … there we go! Why the purpose of your blog is so important Call me a cynical bastard, but I think everyone has something to sell. Whether it is your training, ideas or simply products in a webshop. There is a reason that you write a blog. # 1 Establish the goal – what do you want to achieve? You must clearly have this goal in mind. That, by the way, is something different than literally talking about it all the time. Imagine that you sell a diet course … # 2 ‘I’m certainly not Sinterklaas’ – Yes! (content marketing) Amerigo and Sinterklaas already ten years ago – Source: Wikipedia Now you can constantly recommend your dietary course in an article. The question is whether it will give you a lot of sales. Moreover, you are not really writing a blog, rather a sales page (which is also a profession separately ). It is smarter to help your target group with a problem in a blog. As I do now, for example, by sharing my knowledge about writing with you. Or in the case of dieting: a special recipe from your book. But why would you do that? You want to sell those recipes right? Then let me ask you a question: How do people think differently about your dietary course? Are you advertising? That also costs money – and a lot! So you play a little Sinterklaas. # 3 Look at the wish list – for whom do you write? Sinterklaas never gives away anything. He keeps track of every wish list in his big book – a little privacy. We simple souls must unfortunately do with less information. We can guess what our target group wants via Google. Reading tip: Keyword research: that’s how you find the ‘winners’ But it goes on. Keywords do not betray everything about your target group. Go talk to them! Talk to colleagues and business partners about the subject. What is it that moves your customers? Reading tip: Thinking of blog topics on the conveyor belt You might find out that your dietary target group, paradoxically enough, really wants to snack. A hit blog could be: ‘Delicious brownies with which you still fall away’ – (I’m making something up.) # 4 Do not forget to score (call-to-action) Thanks to your fantastic blog about healthy brownies, the Netherlands is suddenly falling off your website and … you do nothing with it. https://www.youtube.com/watch?v=95SwHeOlXCA How often I do not see websites that forget to draw up a clear call-to-action ; a button, link, pop-up, whatever, in which you tell the visitor what he has to do! It is so horrible to lose all that hard work on a blog. Here is one of me: Outsource your blog? Try CopyRobin. Place free trial Incidentally, the step to buy a product or service directly after reading a blog is quite big. Do you want a higher chance of conversion? Then your call-to-action can also be subscribe to a newsletter . Reading tip: What is content marketing ? 6 useful tips for practice A structure for writing your blog Now that you know for whom, why and what you want to write about, it’s time to get started. How do you approach that practically? # 5 Put that laptop away You and your laptop with a blank white screen. Do you really think that’s the best way to start? Some people can – and I respect them – but usually writing starts somewhere else. # 6 First talk then write Now tell me what you actually want to write. Serious. Say it aloud to the screen. Even better: discuss it with a colleague or a customer. Note the questions they ask. Do they understand exactly what you mean? Are they interested at all? Speaking language helps you to formulate the essence of your blog. So try to tell your story (roughly) a few times before you write it down in a word processor. Tip: Every smartphone now has voice recognition. Make your voice notes in Evernote or Google Keep Source: Pixabay Bonus tip: For me it helps in this phase to make a short walk. Movement stimulates the brain. For someone else it might be a bike ride or a hot shower. # 7 Braindump or skeleton? And then the computer – because no matter how romantic typewriters look, it is practically different. You can now roughly apply two tactics: The braindump Just go and tap. Write down everything that comes to mind about the subject. Do not use backspace and do not stop to think. This tactic requires some practice, but it is a great way to get enough basic material. Perhaps it helps you to write in a low-stimulus environment. You can use a special word processor such as Q10 , Write or Focuswriter . The skeleton The other method is to first create a skeleton for your blog. You define a working title, an intro paragraph and subheadings for each chapter. Write a short (max. 1 sentence!) Summary per chapter. Creating a frame for your blog is in any case recommended when you want to write a piece of more than 800 words. To combine You can combine both methods perfectly. Try it out. # 8 Stop researching I do not have to explain you how Google works. And I do not have to explain to you at all how you do research in your field. You probably come up with a lot of ideas and you now have 20 tabs open (or a pile of books lying next to you). What I want to tell you is: Stop . I spend an average of a good blog You can never collect all relevant information. At a certain moment you have read in enough. Then it’s time to start writing. Make your blog largely complete before you (focused!) Check the latest facts. Leestip: 16 experts tell how long they spend on a blog # 9 Let your blog nicely simmer I wanted to tell you something about pulled pork – but maybe you do not like it at all. Then think about your favorite dish that only gets tastier because of a longer cooking time. Sorry if you suddenly get a lot of meaning in Tiramisu / Source Your blog will also get better if you leave it in the fridge overnight. Read it again. Adjust what can be done better. Put it again to a colleague or other proofreader for .. # 10 The deadline is your best friend But then it is done. The best blogs are never read. Do you know why not? Because the writer was too perfectionist. Set a clear deadline in advance. At that and that moment you will publish the blog (or have it published). Fixed recurring deadlines have even more advantages: You get the necessary discipline through it Your readership is growing faster Leestip: What blogging gave me every week The (writing) style of your blog – what makes a good story? Good writing requires practice. But it is a shame to have to figure everything out for yourself. I have chosen a few best practices that tell you a more convincing story. # 11 Take care of problems Everyone was blind one day. One day Gregor Samsa woke up like an insect . One day you wanted to lose weight, but you were really looking forward to a brownie. In literature, stories often start with a problem. That creates tension. You can apply the same principle to your blog. # 12 During the story there is a turning point There is little if the initial situation in the story continues endlessly. That’s why you want a turning point, or at least a development. On YouTube, I found this analysis about master storyteller Jim Carrey. Although this is a spoken anecdote, I think that in terms of building up a story you can still have a lot to offer. https://www.youtube.com/watch?v=4U70RsDxwvg # 13 Put your cow in a hat Source: Purstotahti / DeviantArt I think it would be fantastic if you could come up with something new on every blog. But sometimes that is simply not the case. Sometimes you feel like a cow that is forced (for example because people are looking for it in Google – and it directly touches your company) known problems and solutions are ruminating. Then put your cow in a hat. Add something personal! An anecdote. A preference. An insight. Sean D’Souza from Psychotactics has written an interesting blog about this. In this he tells how to turn an clichéd concept into an original story . # 14 Tips for improving your writing style Do you know what the story is? For whom you write it? What you want to achieve with it? Then with these writing tips you can increase the involvement of your readers: 1 – Write a killer intro I have been very fond of the Agree, Promise, Preview (APP) method for a while. In short, this means: You start with a statement that the reader agrees with (Agree) ‘Do not you also agree that you can not eat brownies during a diet?’ Then comes the promise. You have to be able to make this happen (Promise) ‘What if I tell you that it is possible without arriving! In this article I give you the secret recipe of … ” And now already a tasty snack for the rest of the blog (Preview) ‘The reaction of Georgina Verbaan to these healthy brownies I do not want to remember. Just read why they … ” This method comes from marketing guru Brian Dean. You can read more about it in his genius blog: SEO Copywriting. 17 Powerful Tips . 2 – Figures and description in brackets in the title In addition to an intro, the title of your blog is very important. In this article you can read more about the ins and outs of a good headline . Now a quick tip: on odd numbers, more clicks are clicked on. “7 practical tips for …”> ‘6 practical tips for …’ A short description of the narrative form in brackets can also help. ‘Why Georgina Verbaan stopped brownies [podcast]’ 3 – Have a conversation with your reader I show myself (and my preferences) in this blog and start the conversation with you as a reader. Therefore, you will hopefully feel more involved. Even if you leave the I-person behind, it can still be a good idea to make your article look like a conversation. 4 – Avoid dull verbs In any case, you must avoid the opposite: that you can create an impersonal situation with all kinds of dull verbs (will, can, let). I recently made a video about it: https://www.youtube.com/watch?v=OeskE7VtR6Q 5-Impress with numbers Especially in a B2B blog you want to substantiate your claims with figures. Therefore refer to respected sources. Moreover, it is a good reason to incorporate infographics into your text. 6- The rule of three Winston Churchill once gave a speech about blood, toil, sweat and tears. Only that nobody remembers. We still know: Blood, sweat & tears. In some way, things stay better in triplicate than in two or fourfold. Take advantage of this (but do not overdo it!). 7 – Use synonyms Dutch is such a rich language. For a joke, take a look at this list of most beautiful Dutch words . But even if you do not want to use words like ‘calico cat’ or ‘sundew’ in your blog, it’s good to alternate a bit. Keep the following maxim: Do you use the same word multiple times in one paragraph? Then look for synonyms. For example via this site . 8 – Keep it in one style When you start a blog in a certain way (for example in the I-form and opinion-forming) it causes confusion when you suddenly change it halfway through the article. https://www.youtube.com/watch?v=yW3HAY6f6AU In this episode of De Snijtafel you can clearly see what happens when different genres suddenly pass by in one story. 9 – Alternate in rhythm Ellen long meandering sentences full of commas and adverbs do not read very well. Only short sentences do not. The trick is to alternate longer and shorter sentences. I can not give you a precise mathematical formula for this, but at least it helps to read your texts. Then you automatically feel whether it is running. # 15 Exchange your texts with pictures, audio, videos & polls A blog with only words? It’s possible. Especially when it concerns, for example, a concise column. But as a rule, your reader values ​​it when you add photos, animations, infographics, tweets, posts, videos, polls, etc., etc. Of course, the added media must be relevant to the story. Technical optimization – that’s how your blog gets higher in Google So far, I have not yet talked about SEO guidelines. Your blog must be as many words long as possible to get higher in Google. Or place this keyword there or there . I see in practice too many writers who start with this. The basis of a good blog is not a magical SEO formula. The basis of a good blog is a very strong story. # 16 Automate your onpage SEO That does not mean that your search engine optimization (SEO) should be left aside. On the contrary! With a very strong story you also want to reach as many visitors as possible via Google. Do you have a WordPress site? Then you can use the popular Yoast SEO Plugin . This indicates what you can change to score even better on your selected search term. Part of the SEO dashboard in Webtexttool For CopyRobin we have been using the more extensive Webtext tool for writing SEO texts for some time. But whatever software you use, let the SEO in any case serve the content story. Leestip: These are the most important SEO Trends in 2018 Conclusion: This is how you write a fantastic blog Source: Sarah Schmidt / Giphy You still have to plod for hours. But with the tips from this article that also delivers something! TARGET So you now know that a clear goal (# 1) is essential, just like Sinterklaas gives small gifts (# 2), to people you know the wish list (# 3) that you then seduce with a call-to-action (# 4). STRUCTURE You do not start a good blog on your laptop (# 5), but by talking to your customers (# 6), then you go tapping and you make a skeleton (# 7), you do not endlessly research (# 8) If you are 90% ready, let your blog simmer for a night (# 9), and in any case you set a deadline and it never ends (# 10). STYLE You need problems for a good story (# 11), just like an exciting turn (# 12), clichés avoid using personal elements (# 13) and just familiar writing tricks to keep your reader interested (# 14) that goes of course also for video, audio, graphics and photos, because nobody likes only long pieces of text (# 15). TECHNIC Search engine optimization (SEO) is important for the findability of your blog. Fortunately, you have tools that partially automate this (# 16). Outsource your blog? Try CopyRobin. Place a test assignment # 17 Huh, but there is still a step missing? Pay attention;) This is step seventeen: do not just blindly follow this plan. And finally.. Do not forget to promote your blog. Free via your own channels, or paid via LinkedIn, Facebook, Google, etc. Leestip : Promoting Blog: 15 Power Tips from Online Marketing Experts This blog is written on the basis of my experiences and that of writers at CopyRobin . Maybe it works just a little differently for you. Tell me in the comments how you write a fantastic blog. I’m curious! Let’s block ads! (Why?)

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