We can not make it any easier, it is nicer. May I summarize the 29 most important SEO trends for 2019? Because who wants to come to the top of Google in the coming year, has to take into account many factors. Important SEO trends Just in random order: the approaching impact of Voice Search, continuous Google Updates, the danger of zero-click-searches, increased importance of e-commerce platforms (Amazon, Bol), online reputation management (manage the grumpy ass!) … What is hype, what is relevant? Augmented Reality Search? Not really relevant yet. – Source: Pexels Not every SEO trend is equally relevant in 2019. Nevertheless, it is interesting to read more about these developments with a view to the future. For example, visual search, AR search, or the blockchain as an SEO factor. What does not work anymore in 2019? Also do not forget what will work worse in the coming year. The experts in this article point to link building via home pages. Or automatically generated content on important search terms. 14 Dutch experts contributed to this article Of course, I did not come up with the trends in this article myself. I have consulted online with international search experts – mostly from the United States – have read authoritative blogs, listened to podcasts and listened to my customers at Mediaweb and Copyrobin. But the most important contributions come from the 14 SEO experts from all over the Netherlands who contributed to this article: Romano Groenewoud ( SEOgeek ), Martine de Meijer ( Think Online ), Edwin Vlems ( Edwin Vlemes B2B Marketing ), Maarten van Ham ( 1412 Marketing & Media ), Joep Fransen ( WebNexus ), Keesjan Deelstra ( SEO Effect ), Ton Heerze ( Webton ), Wouter Stokkel ( e-business consultant ), Steven van Vessum ( ContentKing ), Melchior van Velzen ( Fontys University ), Nils van der Knaap ( Sky Internet Marketing ), Patrick Petersen ( Atmost.nl ), Etienne van de Boel ( Fingerspitz ) and Frans Jan Boon ( Add to Friends ). I asked each of them: “What do you think will be the most important SEO trends in 2019?” Why is it actually more fun? Yes, because with that statement I started this article. On the one hand you have the laundry list of trends that you have to take into account during your search engine optimization. That makes it more difficult, but also more fun. The old-fashioned linkbuilder who thinks to be at the top with a few SEO tricks gets a hard time. Because the entrepreneur or marketer who really understands what his or her target group wants with creative and data-driven content takes the points. The old-fashioned linkbuilder who thinks to be at the top with a few SEO tricks gets a hard time. And actually that is what most people want, right? May the best content win … Ok, and here come the SEO trends ! SEO will be for me in 2019 # 1 We start again at the base In the years that I write these trends articles (eg 2018 , 2017 , 2016 ) the basis of search engine optimization has not really changed that much. Google explains it in its Starter Search engine optimization guide : you want the search engine to ‘understand’ what your pages are about. This is also extremely important in 2019. A short checklist: Leestip: SEO Writing texts: that’s how you get it really smart. This is really the minimum that Google expects of you from search engine optimization. Also watch this video as inspiration: https://www.youtube.com/watch?v=G6cClgJPtnM Write SEO texts? CopyRobin is the specialist. Place free trial # 2 hardly keep Google Updates apart anymore Which penguin also belonged to which update? Source: Pexels I always liked them, which Google updates with animal names (including Panda, Penguin, Hummingbird), good excuse to once again use a beast picture. But according to Steven van Vessum , the time of distinctive updates to the search engine algorithm is over: “In 2019 we will see many more Google updates as we have seen in the months of August, September and October of 2018.” “Google is tweaking and testing (with or without machine learning) with the weighting of ranking factors on the basis of which positions are determined. One update will be canceled by the next one, and that will keep you busy. Nowadays it is very difficult, if not impossible, to isolate and tackle the actual nature of an update and associated elements that have a real impact. ” “And of course that is what Google wants, that you focus on the bigger picture: having a good platform, good content, good user experience and high authority and trust.” Romano Groenewoud also signals this trend: “Anyway, it’s been a while since we had a nice algorithm update with a name like Penguin and Panda.” “Even though you did have Gary Illyes , a Google employee who often communicates to the outside world, who at the beginning of 2017, jokingly called a so-called algorithm change ‘Fred’, said that from now on every update would be called ‘Fred’.” “One of these Fred updates has been renamed to the Maccabees update by Barry Schwartz, one of the most famous search reporters in the United States, so Google did not come with this name.” # 3 Small search term variations reversed the neck Romano Groenewoud : “However, leaving aside the name, what has Maccabees changed? This update runs pages around the neck that are created almost automatically and are made purely to get high in search results for small keyword variations. ” He gives an example: “Law firm De Vries from Amsterdam (fictitious), makes all kinds of pages such as: DeVriesAdvocaten.nl/advocaat-amsterdam DeVriesAdvocaten.nl/advocaten-amsterdam DeVriesAdvocaten.nl/advocatenkantoor-Amsterdam These have more or less the same content, but are therefore only adapted to score as well as possible for small keyword variations. For searchers this is all more or less the same, so these search intentions should be answered by just 1 page. ” # 4 Keywords less relevant And not only search term variations are less relevant, Wouter Stokkel sees the importance of search terms over the width decrease: “Keywords become less relevant. Google can interpret the context of an article better and better, allowing you as a writer to focus better on a good article than to relate word usage to searches. ” # 5 Search in so many ways We do search in many ways, says Patrick Petersen : “It has become enormously diverse; such as via voice with the Google Assistant, via image with the Google Lens and the integration of ‘voice search’ in, for example, cars and applications in the home. The low threshold – as with the Google Assistant – will quickly make voice search a mass tool. The new ways of searching and recognizing will lead to new SEARCH-to-act funnels and shake up the customer journey again. The time-honored SEO specialists were already in the pipeline in 2017 and 2018 with more content marketing insight for sustainable SEO results, now it’s the technical way of searching that sets the trend and refreshes the business again. ” # 6 Voice Search https://www.youtube.com/watch?v=YL58hNupWAc I recently bought a new pair of headphones. In addition to being incredibly comfortable on the plane (because: the best noise cancellation), this latest generation of Bose (and also Apple & Sony , for example) has integrated a smart assistant. That’s how I hear – without taking my phone – what appointments I have tomorrow. Or do I ask simple questions to Google: ‘Who is the mayor of Amersfoort?’ – ‘How long is driving from Eindhoven to Zwolle? – and get excellent answers. But it becomes somewhat more difficult – ‘How important is voice search for SEO?’ – and you soon get a ‘I do not know how I can help you with this’. Yet almost all experts call voice-directed search as an important SEO trend for 2019. Even if only because the Dutch version of Google’s assistant has been available for a number of months. Maarten van Ham : “Voice-controlled will take a further flight. Besides Siri, known from the Apple products, this functionality will be embedded in more apps. ” Martine de Meijer : “The number of voice searches will increase, which requires a different SEO approach.” Frans Jan Boon : “Voice Search is a lasting trend, even before 2019. It is quite normal to enter a voice search on the mobile, but gradually smart devices such as smart speakers are becoming commonplace alongside voice assistants. is still a ‘trend’ is simple: many companies and organizations have fully focused their SEO on text search. ” https://www.youtube.com/watch?v=aRZI3knw2vg Ton Heerze : “In recent years, smart speakers such as the Google Home have not yet been available in Dutch, but that has changed since October 24. The Dutch version of the device has been on the market since October 24, and the expectation is that more and more Dutch people will use it in 2019. For example, to search online business – something for which digital voice assistants on phones are already popular. ” Keesjan Deelstra : “The Amazon Echo and Apple Homepod are also entering the Dutch living room. Microsoft Cortana is currently lagging behind due to the lack of Dutch support. ” “Digital home assistants make search terms longer, in question and one answer follows:” According to Wikipedia …. ” The question is how to deal with the content side: single pages per search question or hub pages with, for example, FAQs that refer to the answers? ” Ton Heerze : “As an online marketer you can optimize your content for spoken searches by moving in the user. He often seeks out questions, in an informal and fairly specific way (after all, talking goes faster than typing). He also searches relatively often locally oriented (voice commands are ideal, for example, if you are looking for a restaurant in the car). ” “Well-optimized content in 2019 should therefore contain frequently asked questions and a clear answer to this. Use an informal writing style, use long tail keywords and where possible also include place names. The chances are that the speech assistant prefers your answer to that of the competition. ” # 7 Structured Data Frans Jan Boon : “If you say voice search, you also say structured data.To be the only answer that Google Assistant or other voice assistants read, websites should just have this in order.” “With correct use of the right structured data schemes you make search engines much easier to understand content. In addition, new schemes are regularly introduced. ” Reading tip: Google Search Console for Marketers (including setting up structured data) # 8 Featured Snippets Libelle or Wikipedia will be skipped – you will see the answer immediately Frans Jan Boon : “If you say structured data you also say featured snippets (which are virtually no longer displayed on websites that do not have their structured data in order), but the downside is that Google is answering more and more questions in featured snippets on the internet. search results page, so that (re) searchers no longer need to visit the website that answers this question, so good structured data and featured snippet tactics are indispensable. ” Nils van der Knaap : “It is also possible to get more visibility, even if you are not in the first place. For example, ‘what is a blog’ shows a search result from a Belgian website that is ranked 6 in the search results, but with the featured snippet on top. ” “Because featured snippets are also used in voice search, it is expected that search engines use this kind of short results more often. Several results can also be shown, such as the Multifaceted Featured Snippets from Google and the Multi-Perspective Answers from Bing. ” Reading tip : What are Google rich answers? And what do they mean for your SEO? # 9 Zero Click Searches? A little bit about the fear of getting fewer clicks to your website due to the zero position (featured snippets). It seems pretty realistic .. https://www.youtube.com/watch?v=fFFdMQq6TkI No click searches are rapidly increasing Etienne van de Boel goes deeper into this: “Rand Fishkin (co-founder Moz) regularly writes about zero click searches . The principle is that search engine giants – like Google – are getting better at answering queries on the internet and surfers are increasingly sticking to the SERP page and are already giving answers right away. Especially on mobile devices we see this coming back more and more, also in the Netherlands. ” Probably exactly what you wanted to know, click below? “A few concrete examples are the Answerboxes, the Weather forecasts or even complete booking systems that make Google appear. The prediction is that this will only increase and we will see zero-click searches more and more often. ” “But without doom thinking, how can you indent this? Three tips: 1. Optimize for position 0, by creating better content that invites you to click! 2. Get Niche: dig deeper into a niche and provide authority through EAT (about which more -red.) 3. Barnacle SEO : Make sure you take advantage of the big boys who already claim the position 0 positions. ” # 10 Fake News Then something else. We are going to talk about Fake News and how this relates to the increased importance of site authority. First Nils van der Knaap : “Distributing fake news is a big problem for companies like Facebook, Twitter and Google, which mainly show third-party content based on popularity. To stop this so-called ” fake news ” these web giants will work together . ” “Because a device like Google Home searches for answers on the internet, they can also be influenced . For example, five US presidents have been members of the Ku Klux Klan, Barack Obama wants to commit a communist coup and his republicans are equal to Nazis. ” “In addition to human fact checkers, it is expected that artificial intelligence will be used to detect bots that spread fake news and to clarify the political content of the message.” # 11 DuckDuckGo gains (relatively) importance Impressive growth figures – Source: DuckDuckGo Frans Jan Boon sees a related development: “More and more people are no longer trusted by the privacy and fake news scandals Google and Facebook and the sponsored search results are also tired. In addition, more and more people understand that their search results on Google are colored by their search behavior. Enough reasons to look for alternatives for Google. For example, the privacy-friendly DuckDuckGo . ” A featured snippet on Google, exactly what I wanted to know. # 12 Authority even more important (the EAT principle) Romano Groenewoud : “Last year I predicted that the authority of websites would become more important. That we saw more or less confirmed with the so-called Medic update in August 2018. The update has particularly affected the health niche. ” “In the graph above you see a downward trend in organic search traffic from the Dutch health site Dokter.nl.” “It is difficult to say with 100% certainty whether this is due to ‘Medic’, but the decline starts around August 2018. In the United States, DrAxe.com and Prevention.com in particular were located in the corner where the clapping. What those last two have in common is that these sites provide somewhat more ‘alternative’ health advice compared to, for example, a Health.Harvard.Edu. ” Google treats so-called ‘Your Money or Your Life’ keywords with extra care. “What we already know is that Google treats so-called ‘Your Money or Your Life’ keywords, so keywords where the searcher addresses his or her health or financial situation, with extra care, and here for example has a somewhat more conservative attitude than with other terms that include less serious matters. ” “When Google presents pages for medical searches written by a layman or someone offering controversial solutions, this reflects negatively on the search engine giant. In the financial sector, it would not be good if Google places websites high that deal with ponzi and pyramid fraud. ” The EAT principle Etienne van de Boel : “Central to this is the EAT Principle, which stands for Expertise, Authority & Trust. This is becoming increasingly important to rank in search engines. In principle, it means that important organizations and institutions that have an authority (built up) by nature, and for example have many backlinks from many domains, have priority over other websites. So make sure you build up your authority and certainly not too much on commercialization in the health sector. ” # 13 The why behind the query / AI Keesjan Deelstra : “Google announced around its 20th anniversary that it had improved the AI ​​around search considerably. With semantic search the ‘Why’ is found behind the search question and answered. ” An old GTST does not look so good on your new TV – Source: Wikimedia “A famous example: searching for ‘why is the image of my TV so bad?’ gives search results about ‘ the soap opera effect ‘. ” These are my results for ‘playing the violin’ “The Knowledge Graph has also been expanded with a ‘topic layer’, so that someone’s expert level is included in his search results. A starting guitar player is therefore presented with different content than a well-advanced guitar player. ” # 14 Seek a proposition for a blog for readers? Romano Groenewoud identifies a similar trend: “In the past, for some companies, it was a strategy to use keywords that – when you think about it, have a commercial intention, the searcher wants to buy a service or product almost immediately – answer it with a blog post.” “A blog post would be easier to find in Google search results compared to a category or product page, because people could be here for longer, and this would be good for organic findability. But we now see more and more that this strategy is counter-productive because an informative blog post is generally only suitable for informative searches and not for searches where someone really wants to buy a product or service directly from a reliable supplier. ” The importance of thorough in-depth keyword research is even greater. “The importance of thorough in-depth keyword research is therefore even greater. And especially observing the search engine result landscape. What kind of pages does Google currently show for the term we want to appear high in the search results? Are these almost purely category pages? Consider, for example, a search term such as ‘wedding dresses’. ” The vast majority of the first page results at the time of writing are indeed category pages , so pages that give an overview of all dresses suitable to wear at a wedding that they sell themselves. A first page listing for such a keyword with an inspiration blog post would therefore be a virtually meaningless mission. ” He does make a comment: “It is not always the case that you have to go for the most common type of page among the top 10 results. There is also the concept ‘Query Deserves Diversity’. When Google is not entirely sure of the search intent, it can also show different types of pages, including an inspirational or information blog post or a comparison site. ” # 15 Visual Search / AR Search https://www.youtube.com/watch?v=0kHhc0nIaI8 I find visual development an interesting development. You focus your smartphone on an object and Google or for example Pinterest tell you what it is or what it looks like. The most creepy application of visual search is fortunately still forbidden; you can not just point your phone at someone to find out who it is. Is this already an important SEO trend for 2019? Patrick Petersen : “In terms of megatrend, visual search will have to wait a little longer, but will already be used experimentally in relevant industries such as fashion, food and travel.” Reading tip: The Rise of Visual Search. How Brands can Adapt. # 16 Talk to your car https://www.youtube.com/watch?v=Rz00UQ3dQyE Patrick Petersen sees even more applications: “Adoptions by older groups and users with disabilities will make voice and visually even more relevant. Among other things, the automotive industry is ready to integrate voice search into their dashboard, as the video above shows. ” # 17 Images to clarify search results A development that you already see a lot are images next to the search results. Nils van der Knaap tells us about this: “Google is constantly testing new ways to improve search results. One of these tests shows that images provide a better user experience alongside the search results. Despite the slightly higher loading times, the images prove very useful to quickly understand what kind of search results are presented. ” “If you search for the word” beer “, a Wikipedia result with an image of a bear is shown. Next to the result of restaurant “De Beren” is a picture of a hamburger. So you quickly see which result matches your search intention. ” “We do not yet see these images for searches on a desktop PC. It can be expected that this will also be experimented with and we will also see such images in the desktop results. ” “Because Google takes the images of the page in question, a good optimization of images is very important.” # 18 Blockchain Frans Jan Boon : “I do not expect this to affect SEO in 2019, but in the future it will. Blockchain can not only store cryptocurrency transactions but every type of data, so why not create a searchable index similar to Google’s indexes and associates? ” Reading tip: How Blockchain is poised to disrupt digital marketing # 19 Mobile first – Mobile parity Back to the trends that will already have a significant impact in the coming year. A stay in this list is ‘mobile first’. Romano Groenewoud : “On 26 March of 2018, Google officially announced on its own blog that Mobile-First indexing will be rolled out gradually. In practical terms, this means that after many tests, Google will visit a large number of sites that are already mobile-friendly, with a mobile user agent bot. ” “For webmasters with a website that is responsive , this change has little impact. It is only somewhat problematic for agencies that have separate desktop and mobile websites. In the past, for example, there were quite a few large websites and brands with a separate mobile website on a subdomain, m.example.com. ” The use of separate mobile and desktop sites will definitively die out in 2019. “Admittedly, we hardly see them in the wild, separate m. Subdomain websites, but parties that still have this, separate websites for mobile and desktop, which have to ensure that these websites are identical in content. One will have to strive for what is also called ‘ mobile parity ‘ in jargon. Hide Sidebar on mobile? Watch your SEO! Source: TemplateToaster “It should not be that there is important content, content that can be seen on desktop, but not on mobile. If the website is merely visited by a mobile user agent, this content that is not visible on mobile will no longer count. ” “The prediction is that the old-fashioned use of separate mobile and desktop sites will definitely die out more or less by 2019, and that this will be like finding a dinosaur bone in 2020.” Reading tip : Adaptive + Responsive web design # 20 Speed ​​of your site (AMP, CDN, PWA) A development that is closely related to mobile optimization is ensuring a fast website. Wouter Stokkel : “Performance and speed are becoming increasingly important, especially on mobile. For example, using AMP (Accelerated Mobile Pages), PWA (Progressive Web Apps) or CDN (Content Delivery Network) caching of images. ” Keesjan Deelstra : Develop a PWA strategy for the time being mainly for Android, although IOS has also taken steps to allow PWA. With PWA, progressive web apps you turn your website into an app that you click on your home screen of your mobile. You can also send push messages on Android, for example. ” Reading tip : Sentence and nonsense of Google Pagespeed # 21 Old-fashioned link collapsed https://www.youtube.com/watch?v=Z0ddnPU-TxY Joep Franssen : “Over the past few years, it has been very lucrative to get backlinks from home pages. With a few backlinks from websites such as startpagina.nl and startkabel.nl you could give the online findability of a website a huge boost. ” “Google has indicated that it is not a big supporter of this, because these start pages are usually poor and purely commercial pages with a lot of irrelevant link entries and without interesting content. Although the quality of these pages was always very bad, the homepage linkbuilden is still very popular. It is clear by now that Google is constantly trying harder to reduce the power of backlinks from such pages. ” “I foresee that this next year will also have consequences for the way in which SEO agencies will have to go linkbuilden for their customers. In doing so, switching from link building through home pages to generating sustainable backlinks in guest blogs. ” Leestip : Does linking building in 2018 still make sense? # 22 Optimizing for other platforms (eg Amazon) Keesjan Deelstra : “Amazon Search optimization (AMSO) will become very important. With the arrival of Voice search via Amazon Echo, Amazon could become the new Google. Learn about the search algorithm of Amazon, A9 , especially if you manage ecommerce sites. ” Romano Groenewoud : With some of our customers we see that well-known (e-commerce) platforms take a number of organic top positions. In the United States, we have seen the advance of Amazon for some time. And with that the birth of a new discipline Amazon search engine optimization. Already 56% of US, UK, French and German consumers start the search for a product on Amazon . Logically, Amazon is a great platform for shopping products. ” “In the Netherlands, a customer of us in the interior industry has to deal with Marktplaats, Bol.com and Beslist. And also to a significantly lesser extent with Etsy and Pinterest. ” Being in the top 5 of Google.nl search results is no longer enough for some sites. “In the top 5 of the Google.nl search results is no longer enough for them. It is also important to have a good look at Marktplaats, Bol.com and Beslist in this specific niche. In other fields and niches, these can be other platforms. ” Romano also mentions iTunes, YouTube, Google Play and SlideShare. “The thought that Google would ever be overrun by another general search engine like Yahoo or Bing, never seems to come up. Almost no one believes in that. What is real is that other types of search engines become more important. And for some companies even more important than Google. ” # 23 Video Ton Heerze punctually highlights the importance of video: “It is growing rapidly in 2019 and excels in particular in conveying a lot of information. Many people prefer to watch a 20-minute video rather than read a long article at the same time; the latter requires a little more concentration. ” “According to network company Cisco, video content in 2021 will represent no less than 80% of web traffic . It is therefore time for online marketers to invest in this – in addition to written content. Just like written content, they can optimize YouTube videos for findability. ” Reading tip: How do you optimize a video for YouTube and Google? # 24 Go for the experts Woman with white coat, so automatically reliable – Source: Unsplash Romano Groenewoud has another important SEO tip for 2019: “Choose writers who are a true expert on a specific field. For example, if you want to publish an article on heart health, leave it to a cardiologist with years of practical experience, not someone who has just completed the study cardiology or much worse someone without any medical background (a random freelancer from Upwork or similar). ” # 25 Technical optimization Etienne van de Boel : “In general, technology has always been important to make your website easy to find and to be available to Google and other search engines. Some of the biggest indicators were the strong recommendations for Sitespeed from Google, but the new Search Console with numerous reports and recommendations is more and more pointing to this. ” “Among others Jono Alderson from Yoast I spoke about this, and their mission is literally to get as many people as possible on PHP7 +, for example, with all the technical improvements that are linked to SEO optimization. Recommendations were also strong to use open source platforms, where many developers (from front-end to solid back-end) can contribute to new strong standards. ” “Last but not least, for example, Magento with their new Magento 2 launch is also strongly focused on SEO technology, something that many switchers will certainly benefit from after the initial teething problems.” # 26 Manage the grumbling (online reputation) Romano Groenewoud : “Google seems to pay more and more attention to user signals, this trend will also continue. Een van de belangrijkste factoren die een significante impact kunnen hebben hierop zijn beoordelingen van klanten, oftewel de online reputatie van de onderneming. Lakend online reputatie management zal in 2019 en de daaropvolgende jaren min of meer een doodvonnis vormen.” Bron: Tripadvisor/VICE – ‘ Ik at in het slechtste restaurant van A’dam ‘ “Idealiter zal het een constant doorlopende ‘goed nieuws show zijn’. Op platformen zoals Kiyoh of Trustpilot , op Google Mijn Bedrijf voor ondernemingen voor wie lokaal enorm belangrijk is, en eventueel op de sociale media zoals Facebook waar je ook reviews kunt plaatsen.” “Toegegeven, het is lastig om aan de lopende band louter positieve beoordelingen te ontvangen, sommige mensen zijn gewoonweg niet tevreden te stellen. Er is altijd wel een mopperkont die – wat je ook doet – negatief zal zijn. Vrijwel alle review platformen geven je de mogelijkheid om op een beoordeling te kunnen reageren. Negatieve beoordelingen mag je niet onbeantwoord laten. Op positieve beoordelingen reageer je overigens idealiter ook.” “Ik wil niet beweren dat bijvoorbeeld Google Mijn Bedrijf beoordelingen directe impact zullen hebben op posities in de reguliere organische zoekresultaten. Maar indirect zal het invloed hebben op signalen zoals bounce rate, gemiddelde tijd op website of merk zoekopdrachten. En die gebruikerssignalen spelen mee voor organische Google posities.” Leestip: De klant centraal. Nu echt! #27 Personalities scoren beter dan thema’s https://www.youtube.com/watch?v=ZBYwy3_1wQQ Bibi Breijman – zowel BN’er (Oh Oh Cherso) als succesvol vlogger Melchior van Velzen ziet een trend in waar we op zoeken: “Er zal nog meer gezocht worden op personen, influencers, vloggers en bloggers. Ik merk in mijn omgeving dat veel content inmiddels opgehangen wordt aan een persoon en niet zozeer aan een thema.” #28 SEO is niet dood. Leve de SEO. Romano Groenewoud : “Vrijwel niets gaat dood in 2019. In de SEO industrie is er helaas vaak de neiging bij sommigen om te verklaren dat de hele industrie of een bepaalde facet ervan dood zou zijn. Ondanks de opkomst van mobiel, en de recente overgang van veel sites naar Mobile-first indexering, zal er altijd een plek blijven voor desktop.” “Er zijn nog steeds industrieën – bijvoorbeeld de B2B – waar desktop uitermate belangrijk is. Misschien dat voor andere markten het belang van desktop enorm afgenomen is, maar het zal voorlopig niet uitsterven, en voor bepaalde industrieën blijft er een gezonde hoeveelheid verkeer op binnenkomen. Het is verstandig om hier rekening mee te houden.” #29 Vertel in ieder geval een goed verhaal (conclusie) Mag ik de laatste trend zelf toevoegen? Ik hoop dat de trends in dit artikel je op ideeën hebben gebracht. Dat je eruitpikt wat voor jouw branche of rol relevant is. Dat je bepaalt waar je zelf mee aan de slag wilt. En natuurlijk zal de toekomst leren in hoeverre voice search, AI, zero-clicks en Amazon zoeken echt door gaan breken in 2019. En of ouderwets linkbuilden en keywords echt minder relevant worden. Hoe denk jij hierover? Ik ben benieuwd naar gemotiveerde reacties. Vergeet in ieder geval niet dat het uiteindelijk draait om het vertellen van een goed verhaal. Met spanning, inlevingsvermogen, een verrassende wending, iets waardoor je klikt met je bezoeker, iets waardoor hij of zij terugkomt. En ja, dat is ook in 2019 nog hartstikke relevant. Leestip: Zo schrijf je een goede – nee, een fantastische – blog in 17 stappen SEO-teksten laten schrijven? CopyRobin is de specialist. Place free trial Let’s block ads! (Why?)

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