In the 80s it was still very futuristic that Michael Knight said to his watch: “Kitt, come get me”, after which his car drove ahead. It was inconceivable then that we would say to our speakers thirty years later what music we want to hear; against our thermostat that the stove is allowed a degree lower and against the lamp in which mood we are – and that it then adapts accordingly. Retro Kitt app for Apple watch The Netherlands digital leader Okay, not everyone is already living in a smart home . But this will definitely increase in the coming years. Take a look at how fast the developments are going … Only since August 2018 the Google Assistant speaks Dutch and since the end of October 2018 the speaker is officially available in our country. With this, the Netherlands lagged behind other countries: the Google Assistant has existed in America since 2016. Amazon has already existed there since 2014. And the more devices that connect to it, the more popular they become. During Black Friday and Cyber ​​Monday of 2018, the smart speakers were the most sold items on Amazon . “Smart speakers are the next refrigerator – every home will have one.” That the Netherlands was waiting with this technology with smartness, shows how eager the Dutch use the Google Assistant. According to the spokesperson of Google Netherlands Rachid Finge , no other country used the Assistant as much as the Netherlands within 5 months after the launch. The customer is at the forefront So the customer wants to. The wait is now on the producers. Most smart devices are already suitable to operate with Alexa. However, it is mainly focused on America. The Dutch will want to serve them with their Dutch-speaking Google Assistant. Manufacturers of smart devices are busy developing this. Apple keeps it practical Most smart devices can also be controlled from your smartphone. Many have their own separate app. And with 1 or 2 smart devices you can still do that, but if you have more than that, that is not practical anymore. That is why Apple has developed the HomeKit app. This allows you to control your smart devices in-house from one platform. And of course that can also be voice-controlled, with Siri. In this blog you can read how you can conveniently manage all your devices from that one app. Source: Giphy.com Consequences of speech-driven technology for marketers It is clear: typing is 2018! Recording commands is much faster and often more practical, for example when you are on the move. This year and the coming years we will therefore increasingly talk to our voice assistants. We will get used to asking smart devices questions and getting immediate answers. This has important consequences for marketers. Especially for your SEO. You optimized your web pages first on keywords, now it is important to optimize on search queries. We give you some tips on how to do this. SEO for voice search: a number of tips Google’s answer to a voice search is often the best and most relevant answer that the search engine can find. In contrast to a typed search, there is no 2nd place in the search results. If you want to be in that 1st place as a company, pay attention to the following matters Tip 1: Use colloquial language If you ask a question to a voice assistant, you suggest it differently than when you type it. Therefore check carefully how these questions are put on your website. Are they asking as the customer directly asks them as voice search? And use your spoken language? Tip 2: FAQs A good way to do this is to answer frequently asked questions (FAQs) on your website. That also helps Google in formulating an answer. Tip 3: Featured snippets 40.7% of Google’s answers come directly from featured snippets. These are the highlighted boxes above the organic search results in Google. These provide immediate answers to your question. See the example below. These frameworks are striking, so everyone wants a featured snippet from his website. Especially if Google also uses it as a result for voice search. With content that expresses as much as possible answers to frequently asked questions, you are more likely to use Google for your featured snippet. Other tips to increase the likelihood of your content becoming a featured snippet, you can read in this article . Tip 4: Keep it short Google’s answers are often short. Not more than 30 words. Take this into account in your FAQs and snippet. Tip 5: Optimize locally The number of local searches has increased by 150% in the last 2 years . Partly due to the rise of voice search. That is particularly suitable for this type of searches. Therefore, make sure that you optimize for local searches. Every house is smart The rise of voice search can not be denied. As Brian Dean of Backlinko says in his whitepaper on voice search : “Smart speakers are the next refrigerator – every home will have one.” As a marketer, you can better get started now. Want to know more about smart home applications? Then look at 50five . Let’s block ads! (Why?)

Categories: News