At the beginning of June, Google rolled out a major core update that seems to have far-reaching consequences for many websites. This update also raised many questions in the SEO world. Questions to which human SEO experts often had no answer. Wordlift , an AI-driven SEO company, used artificial intelligence and a neural network to get answers. The algorithm determines, among other things, the position of sites in the search results. Completely contrary to normal, Google even announced the June core update in advance. This seems to confirm the expectation that this is a particularly large update. Influence on the order of search results Unfortunately nobody knows what exactly has changed. It is known that the algorithm determines the order of search results. Because the core update has drastic consequences for a number of large sites, this core update raises many questions. The Wordlift.io team decided to use artificial intelligence and a neural network to find answers to questions about this major core update. Because if people are unable to keep up with the machine, then it might be a good idea to have a machine respond by itself, isn’t it? Surprisingly, the AI ​​(artificial intelligence) provided a number of interesting answers to the questions people asked about the trained neural network. In this article you will find the answers to those questions. When was the update released? AI : On Monday, June 3, 2019. A summary of what we know so far: the update was announced in advance and rolled out on June 3. The data is still being processed at this time. Since 3 June 2019 my organic traffic has been: What are the most important updates? AI : Core Updates are Google updates that do not have a specific focus on a certain type of search query or website attributes. The changes seem to take place ‘under the hood’, while other major well-known Google updates such as Panda or Penguin focused specifically on the quality of content and backlinks. Core updates tend to affect websites in a large number of other areas. Updates of this kind to Google’s core algorithm are released several times a year. The first Google Core update was registered by Searchmetrics in January 2016. What can I do if my rankings collapse after a Google update? AI : At the end of 2018, Google provided some more explanation about the core updates, in which it was stated that website owners cannot correct specific errors to restore lost positions in the search results. Instead, Google recommends that users offer the best possible content. This is the best way to improve rankings. Google recommends studying the ” Google Search Quality Rater” guidelines (PDF). This detailed document is intended to help classify and evaluate content. Can you tell us more about the DailyMail site? AI : The SEO Director of dailymail.co.uk reported a huge drop in visitor numbers after the core update. He even seems to have gone to Google’s help forums to report this drop. He added that they even saw their “Google Discover” traffic fall by 90% after the Google core update in June. This has not been improved yet. Which sites were hit the hardest? AI : From 3 June 2019 the core update has had major consequences. Search Engine Land suggests that early reports from Sistrix, RankRanger, SearchMetrics and Moz show that there have been some notable fluctuations in Google’s search results. Sistrex reports changes from 5 June and 6 June in the Google search results in Great Britain. It is also noted that the number of affected websites appears to be larger than with previous updates. Although the most recent updates have had the most effect on finance and health sites (YMYL sites), the June Google core update also appears to have a major impact on news sites, web shops and more. Is Google evil? AI : Google says the new core update is “absolutely noticeable”. And since the official rollout that seems to be the case. How did Wordlift do this? To answer the above questions, Wordlift has trained a neural network using TensorFlow and a recently released language model GPT-2 based on deep learning. This language model is published by the OpenAI team. Wordlift and Mediaweb collaboration This summer Worldlift and Mediaweb will start an experiment together. We are going to optimize the content of Mediaweb for SEO using the AI ​​of Wordlift. You will hear more about this on 27 June 2019. Strong content is at the basis of good SEO. See what CopyRobin achieves for its customers. Download PDF Let’s block ads! (Why?)

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