Last June, Google rolled out the June Core Update. However, Google never tells us exactly how or what behind such an update. They often say: ‘there is no fix’. Some companies notice huge differences after a core update. They fall in the ranking and / or they see a decrease in traffic in Google Analytics. If you notice this, you naturally want to solve it immediately. But can that actually be solved? The core update of June was nothing new in itself, because Google regularly updates the algorithm to improve the search results. Such an update is needed to ensure that Google presents relevant and qualitative content to users. If you provide qualitative and relevant content as a company, then it is more likely that Google will judge you as a larger authority. https://www.youtube.com/watch?v=JUj27N5PQaA . What are the effects of a Google update? If you notice that you are falling in the ranking in Google, then of course you want to restore this. Perhaps you were before the update on the first page in Google and after the update on the second page. How do you ensure that your ranking recovers? Google indicates that there is nothing wrong with a page that performs less well during a core update. No specific websites or pages are targeted in a core update. Google is looking at how they can improve the systems that assess the content of your site. The systems must be able to assess the content in general and the changes may lead to pages that were previously rewarded performing better now. No specific websites or pages are targeted in a core update. A page can therefore perform better after an update than before. To make this clear, Google provides an example. In 2014, a list was made of the 50 best films at that time. Five years later we make a new list. This list will look different in 2019 than in 2014, because in the meantime new films have been released that may be better than the 2014 list. Perhaps the number 1 in the 2014 list will drop to position 4 because better films have been released . It may also be that number 5 is now number 3. This also applies to websites that fall or rise in the ranking. What should you do after a core update? The most frequently asked question after an update from Google is: what can I do to ensure that my site recovers? It may be that one or more pages perform less well after an update from Google. There is nothing wrong with pages that perform less well during a core update. You must be sure that these pages offer high quality content. But how do you know if your pages contain high-quality content? Google gives you a hand! They have prepared a questionnaire that you can use. Some questions are: Does the page title or headline provide a useful and descriptive summary of the content? Does the content contain original reporting, analysis, research or information? Is this a page that you would like to share with a friend or would you recommend the page to someone? Is the content written by an enthusiast or expert who has knowledge of the subject? Does the content contain no stylistic or spelling problems? Is the content well produced or does it seem hasty and sloppy? Does the content offer a significant value when compared to other pages in the search results? Is the content displayed correctly for mobile devices? Are you curious about the full list of questions? Here you can view the other questions. Maybe you yourself are a bit biased when you look at the pages of your website. Have someone else (you trust) answer these questions to get an honest assessment. Also keep an eye on your pages during such an update. How did your page perform before the update in the search results and how does the page perform after the update? Which pages suddenly performed much better and which less well? What are the differences between these pages? Are you already familiar with the EAT principle? No, we are not talking about food here, but about Expertise , Authoritativeness and Trustworthiness . EAT is important in Google’s Search Quality Rating Guidelines (PDF). https://www.youtube.com/watch?v=iReQtzFqEMs Expertise Expertise sees Google as a proof of experience and knowledge. Google evaluates the texts on your site by looking at whether use is made of references, references to literature and subject-specific or technical terms. With this you show that you have the necessary knowledge. Authority In addition, Google looks at the authority of your website. This is measured based on the links that refer to your website. Do you have a website with an abundance of valuable information? Then you probably also have many incoming links. If your website contains a lot of high-quality content, you automatically generate a lot of backlinks because interested readers would like to share the content with their network. That is why you must ensure that the incoming links are of high quality. How do they share this content, among other things? By placing a link from their website to your site. It does not mean that all websites that place a link ensure proper authority for your website. Some websites are not an authority in their field and do not always have high-quality content online. That is why you must ensure that the incoming links are of high quality. You can achieve that with a well-considered link building strategy, among other things. For a well-thought out link building strategy you can go to an online marketing agency . Reliability How reliable is your website? You must handle privacy-sensitive information securely and you must also share a functional user experience. You have to win the trust of both your visitor and Google. This can be achieved by a fast website speed, a clear and clear navigation structure and a secure HTTPS connection. Two types of EAT You actually have two types of EAT. The EAT of the entire website (or brand) and the EAT of the authors who post content on the website. Suppose the employees within your company post a blog on the website every week, then they are the authors. It is possible that Google thinks that your page is not of good quality because the author does not have enough expertise on the subject. An example: you have a cold and you want to look up tips online that help against a cold. What would you rather read? An article written by an SEO specialist, or a doctor with 25 years of experience sharing his expertise on the internet? Google shows users articles written by people who are the best in their field. How do you show that expertise? By writing a biography in which you explain why you are qualified to write about this subject. You can place this biography with the article on the internet. Warranty for repair? How long does it take for your rankings to be restored after you have improved the content? When you make improvements as a website owner, that is no guarantee for recovery. A search engine is not a human, so the content is understood differently. The search engine uses a number of signals to understand the content. How do pages link together within your site? That is one of the signals that Google uses to understand the content. Google does not give up the rest of these signals because they want to maintain their integrity to protect the results. Due to all updates, your content (the pages) can suddenly be assessed more favorably than before. Go through the above questions carefully and have the content of your website reviewed to find out if your website needs adjustments. Reading tip : Google core update June 2019, what will change (according to AI)? Let’s block ads! (Why?)

Categories: News