Every year I see around 50 companies ‘on the inside’ through our Cut the Crap Marketing Sessions . There we jointly take the first steps towards building their brand. I think it is one of Read more…
Do you find it difficult to explain why you are smarter, better, bigger, more unique, more innovative or cheaper than your competitors? Let’s face it: sometimes that is just not true. Instead of making claims Read more…
It seems so simple in this digital world. There are fewer and fewer limits and products are available worldwide. With a website or webshop you can easily reach your target group across borders. Enough opportunities Read more…
Not every baker on the corner needs to know as much about online marketing as a CoolBlue or Bol.com. However, according to recent research, SMEs in the Netherlands seem to be losing a lot of Read more…
Not every baker on the corner needs to know as much about online marketing as a CoolBlue or Bol.com. However, according to recent research, SMEs in the Netherlands seem to be losing a lot of Read more…
Your website is doing very well. Many visitors, many page views. Do not do anything more, would you say? Wrong! It seems fantastic if your website attracts a lot of visitors, but how much do Read more…
Did you know that depending on the sector in which your company is active, bringing in a new customer is 5 to 25 times more expensive than retaining an existing customer? And another great eye-opener: Read more…
Although it has been possible for companies to use Google Posts since June 2017, few entrepreneurs actually do it. In fact, hardly anyone has even heard or read about it. In this article I will Read more…
Attention marketers! The new privacy legislation, the General Data Protection Regulation , will soon take effect. That is probably already with a big red cross in the business agenda. Logically, because the new AVG has Read more…
If you do keyword research, you are probably familiar with Google Trends. But few marketers also make effective use of this handy tool. That’s why I decided to dedicate an extensive article to Google Trends Read more…