Not every baker on the corner needs to know as much about online marketing as a CoolBlue or Bol.com. However, according to recent research, SMEs in the Netherlands seem to be losing a lot of Read more…
Your website is doing very well. Many visitors, many page views. Do not do anything more, would you say? Wrong! It seems fantastic if your website attracts a lot of visitors, but how much do Read more…
Did you know that depending on the sector in which your company is active, bringing in a new customer is 5 to 25 times more expensive than retaining an existing customer? And another great eye-opener: Read more…
Although it has been possible for companies to use Google Posts since June 2017, few entrepreneurs actually do it. In fact, hardly anyone has even heard or read about it. In this article I will Read more…
Attention marketers! The new privacy legislation, the General Data Protection Regulation , will soon take effect. That is probably already with a big red cross in the business agenda. Logically, because the new AVG has Read more…
If you do keyword research, you are probably familiar with Google Trends. But few marketers also make effective use of this handy tool. That’s why I decided to dedicate an extensive article to Google Trends Read more…
Advertising is costly. That will be confirmed by every web shop owner or marketing manager. So before you put those expensive euros into an AdWords or Facebook campaign, you may want to examine first whether Read more…
Even in the most conservative B2B sectors, the realization has penetrated: e-commerce is not something you do. Your business customers expect more and more the convenience they know from consumer stores such as Coolblue or Read more…
Can I promise you one thing? This is not the umpteenth boring list about writing SEO texts. I’m going to talk about Fight Club, Jinek, Telfort advertising … Examples showing how to interest a public, Read more…
Until a few years ago it was the way to get your site higher in Google, but nowadays the attention seems to have shifted completely to ‘high-quality content’. Is the active collection of backlinks no Read more…