Are you so fed up? That you spend hours on a piece of articles and then get it labeled on Facebook three times. Including your aunt – who is licking everything. A good blog writing Read more…
We are crazy about good stories. Preferably with a bit of tension in it. They ensure that you keep your attention longer. Logically so that you like to use narrative elements in your blog or Read more…
This article originally appeared on 22 June 2017, but in just over a year quite a lot has changed at LinkedIn, so a good moment for a refresher of this article. With the main question: Read more…
You probably agree with me that quality exceeds quantity in links to your website. Prefer a reference in that acclaimed online journal, then dozens of links on sporadic collection pages. Google thinks so too. The Read more…
LinkedIn is slightly different than most social media platforms. With LinkedIn, the profession of users is central. This is reflected in the information that people share on the platform, both in their profile and in Read more…
One of the most important trends in digital marketing is that of the conversational interface (eg chatbots and voice assistants ) . And, although you can use images, videos and emojis in conversational interfaces, the Read more…
Every year I see around 50 companies ‘on the inside’ through our Cut the Crap Marketing Sessions . There we jointly take the first steps towards building their brand. I think it is one of Read more…
Do you find it difficult to explain why you are smarter, better, bigger, more unique, more innovative or cheaper than your competitors? Let’s face it: sometimes that is just not true. Instead of making claims Read more…
It seems so simple in this digital world. There are fewer and fewer limits and products are available worldwide. With a website or webshop you can easily reach your target group across borders. Enough opportunities Read more…
Not every baker on the corner needs to know as much about online marketing as a CoolBlue or Bol.com. However, according to recent research, SMEs in the Netherlands seem to be losing a lot of Read more…