Did you know that depending on the sector in which your company is active, bringing in a new customer is 5 to 25 times more expensive than retaining an existing customer? And another great eye-opener: research also shows that when your retention marketing rate grows by 5%, this increases your profit by 25% to 95%! Not surprising when you consider how much time and money you invest in new deals. So make sure that you keep existing customers happy. How retention marketing increases your ROI and what you can do for it, I tell you in this blog. Your customer base is a gold mine There is a lot of potential in your current customers. Enthusiastic customers share their satisfaction in their network and are the ambassadors of your company. Warren Buffet expresses this nicely: ” Any business that has delighted customers has a sales force out of it. You do not see them, but they are talking to people all the time . ‘ But there are other reasons why maintaining your customers well is a win-win situation: Satisfied customers are more open to upsell and cross-sell opportunities. This increases the lifetime customer value. Happy customers are less sensitive to prices that you use because they know you are worth it. They are less inclined to switch to a competitor. So your current customers are definitely worth a step ahead. Time to wonder if you are doing enough at the moment. What are you doing already and what opportunities are there? https://www.youtube.com/watch?v=C1jt6xvISqw “Any business that has delighted customers has a sales force out there.” – Warren Buffet Make the effort you make in retention marketing especially measurable, so that you can adjust to result. Establish a clear target for retention marketing. This can be done by measuring extra sales, but also think about the level of engagement you have with your customers. If you do this well, you can eventually even make predictions in the area of ​​brand loyalty. This way you do not get behind the facts by only reacting if your customers are already foetsie. Do not confuse retention marketing with customer service , especially focusing on customers who have a problem or question with / about your product or service. Retention marketing are the activities that you do proactively to retain your existing customers. We do retention marketing Reading tip : The Customer Central: Now Real! Getting started with retention marketing: 5 tips Tip 1: Start at the base Build your brand on clear core values. Ensure that everyone in your organization knows the core values ​​and acts accordingly. It is the first step to consistently build your culture. You then also record your external communication messages with this. This keeps your internal and external communication aligned. Because is not this the case? Then your customers do not understand who you are and their loyalty will be hard to find. Rightly so. Do you not have your foundation in order? Go here first it started . Tip 2: Use social media for maintaining your relationships Find the platforms on which your customers are active and interact with them. Post a nice comment under their update, repost a photo they have made of your product, answer a question they ask – even if you do not immediately deliver something. There are plenty of ways to maintain contact with your customers via social media in a fun and easy way. And do not limit yourself to dealing with complaints, but especially respond to positive feedback. Tip 3: Create valuable content Write blogs that help your clients solve problems or issues. Analyze which information or products they need and respond to them via e-mail marketing . Pushing pure content to distribute even some information is of course not the way to go. But make sure you understand what is going on with your current customers, so that you can respond to them and help them further. Also think of content that you create especially for your customers. Like a personalized video on their birthday or to thank them for being with you for years. That will make you happy customers. 🙂 Seriously with E-mail marketing? Loyals E-mail software. Read more >> Tip 4: Organize a relationship event A relationship event offers so many opportunities in various ways. You can pamper your current customers, thank them for being a customer and bring new products and services to the attention with a nice approach. Make sure that the core values ​​of your company are tangible during the event. For example, if ‘connect’ is one of your core values, think of a way in which this is expressed. Think of an activity where all visitors connect with each other, the decoration of the event that symbolizes this and something that you give along so that after the event your customers are reminded of what your company stands for. Nothing more personal than a real-life encounter. The nice thing about a relationship event is of course also that you can give personal attention to your customers. Nothing more personal than a real-life encounter. Additional advantage: Make sure the relationship event is a great success and your customers will automatically share positive content about your event on their social media. Tip 5: Create a cool campaign Set up a cool campaign for your current customers. Reward them for their loyalty, surprise them with something new. And do not forget the link with online & offline. An offline meeting can add extra strength with an online link, and vice versa. For example, Starbucks has developed an app for customers that allows you to order coffee in advance. Your favorite coffee is specially prepared for you on arrival. And of course there is much more that contributes to retention marketing. Think of loyalty programs, community platforms on which your customers get and share valuable information, etc. Ultimately, it is all about knowing your current customer well and how to surprise them. Ultimately, this will also benefit your acquisition, because you can respond and respond to the right target group. Leestip : Marketing Automation Trends 2018 Retention marketing vs. Acquisition marketing: Play both to dominate the game! Retention marketing must always be part of your marketing activities. Otherwise, the customers who pick you up just walk away again. But retention must of course not be the only focus. Below is a HubSpot model that gives an indication of the relationship between your acquisition marketing and retention marketing. The more new customers you acquire, the more important the maintenance of those customers will be as good as possible. Then you are really going to make meters! So fishing is not that bad in the same pond! 😉 It is bizarre how many companies currently pass opportunities that are within reach. If it is up to me, we will immediately do something about it … Web texts problematic? CopyRobin helps. Place a free trial Let’s block ads! (Why?)

Categories: News